The Cricket Bats Forum

Mass text messaging can be a powerful way to reach your audience, but it comes with strict legal requirements you can’t ignore. In many countries, including the U.S., the Telephone Consumer Protection Act (TCPA) regulates how and when you can send marketing texts. Businesses must obtain clear, written consent before adding someone to their text list. Failure to comply can result in hefty fines—sometimes thousands of dollars per violation. It’s also essential to include an easy opt-out method, such as replying “STOP,” in every message. You should avoid sending texts too early or too late in the day, as this can violate local time restrictions. Keep your records of consent in case of disputes. Using a reputable mass text messaging platform helps ensure compliance by automating opt-ins and opt-outs. Ultimately, following the law not only protects you but also builds trust with your customers.