As a performance marketer working mostly with mobile app installs, one of my biggest challenges was finding consistent traffic that didn’t dry up after a few thousand clicks. I had tried several self-serve platforms, but most of them delivered short bursts and then plateaued. I came across kadam traffic while browsing a marketing forum, and I figured I’d test it out for a campaign targeting Tier-2 countries. I was honestly surprised — the volume kept coming steadily for over two weeks, and what’s more important, the audience quality didn’t drop off like it usually does. I was able to optimize bids by device type and even carrier, which helped me isolate the best-converting users faster. I used both banner and in-app push formats, and they complemented each other nicely. The combination of scale and granular control was something I hadn’t seen before, especially not from platforms that also work with smaller budgets.
